3-Minute Entrepreneurship Course

The following short story is one of the great lessons for entrepreneurial success.

It is a timeless story that remains relevant for bold entrepreneurs pursuing their moonshots.

It’s called ‘Stone Soup,’ and it originally came in the form of a children’s book.

Here’s the 3-minute summary of the story, with my interpretation for entrepreneurs…

Stone Soup

A long time ago, in a tiny medieval village, a farmer spotted three soldiers on the edge of town.

Knowing what would likely happen next, he ran into the marketplace shouting a warning: “Quick, close the doors, lock the windows! There are three hungry soldiers coming, and they’ll take away all our food.”

The soldiers were in fact hungry.

When they entered the village, they started knocking on doors, asking for something to eat.

The first villager told them that his cupboards were bare. The second villager told them the same. The next door doesn’t even open.

Finally, one of the starving soldiers says, “I have an idea -- let’s make stone soup!”

With that, he knocked on yet another door. “Excuse me,” he said to the villager, “do you have a cauldron and some firewood? We would like to make some stone soup.”

The villager, thinking there’s no risk, says, “Soup from stones? This I’ve got to see. Sure, I’ll help.” So she gives the soldiers a cauldron and some firewood while another villager fetches three rocks and some water.

They bring the water to a boil and place three large stones in the pot. News spreads around the town, and the villagers begin to gather. “Soup from stones,” they said. “This we have to see. I had no idea you can make soup from stones.”

“Sure can,” replied the soldiers.

Eventually, tired of standing around, another villager asks, “Can I help?”

“Perhaps,” says a soldier, “if you had a few potatoes to spare, that would make the stone soup even better.”

The villager quickly fetches some potatoes and adds them to the pot of simmering stones.

Another asks, “How can I help?”

“Well, a dozen carrots would sure make the soup even better.” The villager fetches some carrots. Soon others are adding poultry, barley, garlic and leeks.

After a while one of the soldiers calls out, “It’s done,” and shares the soup with everyone to taste and enjoy.

The villagers are heard saying, “Soup from stones! It tastes fantastic. I had no idea.”

Why This is Such a Good Metaphor

I’ve come to believe that making stone soup is the only way an entrepreneur can succeed at creating something big and bold.

The stones are, of course, your passion, your labor and your big bold idea; the contributions of the villagers are the capital, resources, and intellectual support offered by investors and strategic partners.

Everyone who adds a small amount to your stone soup is in fact helping to make your dream come true.

Most important in making stone soup work is your passion. People love passion. People love to contribute to passion. And you can’t fake it.

The human B.S. detector is great at spotting the inauthentic player: the used car salesman, the carnival barker and the disingenuous politician.

Passion Is A Trickier Subject Than Most Assume

So what kind of passion works well?

John Hagel, co-founder of Deloitte’s Center for the Edge, calls it ‘the passion of the true believer.’ “In Silicon Valley we have many examples of the true believer,” says Hagel. “These are great entrepreneurs [who] are truly passionate about a very specific path and are notoriously not open to alternative views or approaches. Their passion is enduring and focused.”

Passionate people are deeply creative in seeking out and pulling in the resources they need to pursue their passion, but it goes farther than that.

“People who pursue their passions inevitably create beacons that attract others who share their vision,” said Hagel. “Few of these beacons are consciously created; they are byproducts of pursuing one’s passion. Passionate people share their creations widely, leaving tracks for others to find them.”

Interested in Joining Me? (Two Options)

1. A360 Executive Mastermind: This is the sort of conversation I explore at my Executive Mastermind group called Abundance 360. The program is highly selective, for 360 abundance and exponentially minded CEOs (running $10 million to $10 billion companies).

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