We live in an age of disruption – Industries will be transformed.
This blog (Part 2 of 3) is a quick look at three multi-billion dollar industries (Consumer Electronics, Education, Retail) that are ripe for disruption this decade as a result of Virtual Reality (VR) and Augmented Reality (AR).
Today, displays (or screens) are everywhere.
Your phone, computer, tablet, 50-inch living room TV, watch, etc. all use electronic displays to present digital information and entertaining content to your eyes, all day long.
Most of these displays are fragile, typically glass, and expensive.
The display market is projected to top $155 billion in 2020, dominated by companies like Apple, Samsung, LG and Sony.
But this is about to change, disruptively.
Companies like Magic Leap (and Microsoft with Hololens) are producing augmented reality platforms that could render screens completely obsolete.
How? Soon, you will be wearing a pair of fashionable glasses (think reading glasses) that “paint”, with light, an image onto the back of your retina (where the optic nerve receives the photons and transmits them to the visual cortex of your brain).
This concept is called Augmented Reality. It’s the mixing of the real world with the computer generated world.
This is very different, and much more powerful than VR (like Oculus Rift), which blocks out the real world and only displays a computer generated world.
In Augmented Reality, with the incredible technology being developed by Magic Leap (expect their product to be demonstrated in Beta sometime next year), all of a sudden, everything becomes a “screen”.
You will be able to hold up your hand and check your “virtual email” on your palm
And this is just the beginning – these are just a few of the “normal” functions that augmented reality will replace. The new capabilities they will unlock are astounding.
VR/AR is expected to exceed $150 billion market by 2020 as well.
Today’s ‘teacher in front of a classroom” model of education is antiquated. It’s another billion-dollar industry that deserves disruption and reinvention.
Today’s primary education system is forcing kids to memorize information to pass standardized tests. University programs have skyrocketed in cost. And education in general is teaching to the median where half the students are lost, and the other half are bored.
How do we fix education?
We make it fun, taught by the world’s best, on a personalized basis. And we make it free.
With the help of virtual reality, a young student learning about dinosaurs in the Jurassic period won’t have to just read about it in a textbook – they’ll be able to put on a VR headset and literally explore the VR-equivalent of Jurassic Park.
Students studying physics will be able to “step inside” a virtual environment where they build (and destroy) huge structures, fly through the planets, and stand next to a virtual Isaac Newton as he discovers his laws of motion.
Remember the Holodeck from Star Trek? There are a handful of startups that are trying to re-create this exact experience.
Add to this the ability for Artificial Intelligence and VR to work collaboratively, where a virtual version of world’s best history professor delivers a personalized lesson for your child at a pace and in a language best suited just for them.
We will see these technologies dematerialize, demonetize, and democratize access to educational resources that the best and the brightest don’t even have today.
In other words, the software will become freely available to the world, and a child in rural Tanzania will have access to the same resources as a student at Harvard or MIT.
Virtual Reality and Augmented Reality will unleash a creative revolution in education unlike anything we’ve ever seen.
In my humble opinion, the retail shopping experience is in need of a massive makeover.
In 2012, total sales in the United States reached $2.5 trillion, and ~$20 trillion around the world.
This is a big market that is ripe for disruption by VR/AR
Fun times ahead.
If you are an entrepreneur, I encourage you to try to tackle problems in these industries that are ripe for disruption.
Remember, the world's biggest problems, are the world's biggest business opportunities.
This is the sort of conversation we discuss at my 250-person executive mastermind group called Abundance 360.
The program is highly selective and currently full. If you’d like to be considered for the waitlist, we are looking for a few last CEOs and entrepreneurs who want to change the world. We imagine a few spots will open up over the next few months. You can apply here.
Share this with your friends, especially if they are interested in any of the areas outlined above.
P.S. Every week I send out a "Tech Blog" like this one. If you want to sign up, go to PeterDiamandis.com and sign up for this and Abundance Insider.
P.P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe: a360.com/podcast