How you launch your next BOLD idea is just as important as the idea itself.
Today, I want to talk about something that doesn’t get enough attention from many entrepreneurs … an idea that has changed my life.
It’s called giving birth to your big idea, product, or service “above the line of super-credibility.”
This is one of the most important strategies that any entrepreneur can use in pursuing their Moonshots.
Let’s dive in…
So what exactly is the line of super-credibility?
Let me explain: In each of our minds, we instinctively draw a line of credibility.
When you first hear a new idea, you place it above or below this line. If you place the idea below this line, you’ll likely dismiss it out of hand immediately--you might even think it’s ridiculous.
If you place the idea above this line, you’re probably willing to give it the benefit of the doubt. You might even follow the idea over time and continue to make serial judgements about it. If the idea does well, it will grow more and more credible in your mind.
So what you ask? What does it matter how credible your idea is in the minds of those around you? Ultimately it will determine whether they invest in your company or whether they come work for you.
Take a minute to think about how you’ve reacted to ideas in the past. How would you feel if your 17-year-old neighbor told you he was planning a mission to Mars? What if it was me who told you that? What if you learned one morning that Elon Musk, Jeff Bezos, and Richard Branson had teamed up for a mission to Mars in the next 2 years?
Now, there’s another line that we have in our minds: the line of super-credibility.
When a new idea or project is born above this line, you accept it immediately and think, “Wow, that’s amazing! How can I get involved?” The idea is so convincing, so credible, that your mind accepts it as fact and your focus shifts from probabilities to implications (such as the case with Musk, Bezos and Branson).
LAUNCHING THE FIRST XPRIZE IN A SUPER-CREDIBLE WAY
When I announced the $10M Ansari XPRIZE for Spaceflight under the Gateway Arch in St. Louis back in 1996, I didn’t have the $10M in prize money nor did I have any teams to participate in the competition.
But I knew it was really important for me to launch the project above the line of super-credibility.
So, as I was announcing the project I had on stage behind me not one astronaut, but twenty, including Buzz Aldrin of the Apollo 11 mission to the Moon. I brought Erik Lindbergh on stage alongside me, the grandson of Charles Lindbergh, as well as Dan Goldin, the NASA Administrator. It was a virtual who's who in the space business standing beside me.
When I announced this idea for the Ansari XPRIZE, even though I didn’t yet have the money or the teams, it was in such a super-credible fashion that landed it on the front-page of newspapers around the world.
When you’re coming up with your big, BOLD idea--your Moonshot--make sure you launch it above the line of super-credibility.
It will change the way the world thinks about you, your idea, and how much they believe in it.
Here are a few other lessons from my experience of launching multiple super-credible projects:
- Familiarity matters. The best people to help you with your next project are those who helped you with your last one, or have watched you succeed in the past. If you don’t have a track record, start making one.
- Trust matters. Slow down and build credibility. Don’t mistake a little initial traction for inevitable success. Real traction requires a lot of trust. Investors love ideas, but they fund execution.
- Messaging matters. Who presents your idea may matter even more than the quality of the idea itself. Find the most authoritative and credible person possible to position your business or project–even if that’s not you.
JOIN MY ABUNDANCE360 COMMUNITY
If you want my coaching as an exponential entrepreneur and to reinforce those mindsets that will inspire and guide you to create a hopeful, compelling and abundant future for yourself and humanity, then consider joining my year-round Abundance360 coaching program.
Every year, my team and I select a group of 360 entrepreneurs and CEOs to coach over the course of a year-long program. You can join at any time for a full year’s worth of personal coaching on Exponential Tech, Longevity, Moonshots, and Abundance thinking.
My mission is to help A360 members obtain mastery in four specific mindsets: an Abundance Mindset; an Exponential Mindset; a Moonshot Mindset; and a Longevity Mindset. Together we will actively select and reinforce your preferred Mindsets.
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P.S. I've just released a podcast with my dear friend Dan Sullivan called Exponential Wisdom. Our conversations focus on the exponential technologies creating abundance, the human-technology collaboration, and entrepreneurship. Head here to listen and subscribe.