3 min read

Marketing in the information age

By Peter H. Diamandis on Oct 16, 2019

It seems like everywhere you turn in the business world, you see the word “automation”. While it’s clear that automating your workflow can increase your team’s productivity, I’ve found that many companies haven’t fully embraced the marketing tools available to them. This is a shame, because I believe that the implementation of proper marketing tools is critical to the long-term survival of any company in the age of information.

Here are 3 of my favorite automation tools that help lay a solid foundation in marketing:

  1. Hubspot: All good marketing starts with a solid CRM, and I’ve been using Hubspot in my businesses for the last 4 years. It’s a one stop shop that includes webpage hosting, email automations, and built-in integrations with other software solutions like Stripe, Zoom, and most ad platforms. 
  2. Zapier: In the past you had to hire a team of API developers to send information between, say, your CRM and payment platform. Zapier is an incredibly innovative company that disrupted this market by working as a “glue” between the software solutions that you already use in your business. You can create “Zaps” to connect all your apps, so you can automate tasks in the background and focus on more important work.  
  3. Hotjar: Hot jar is a user behavior monitoring tool. You always hear me talking about the importance of listening to the data and gathering customer feedback. Hotjar can be added to nearly any website and captures data about your users on your site like clicks, mouse movements, and scrolling behavior to create a heat map. This can help you optimize your site for lead capture, featured content, and more.

While automation is a brilliant solution in marketing, there will always be a need to connect with people on a personal level. Marketing is one of the best tools for building and maintaining relationships in your business.

My friend Joe Polish has been an incredibly valuable marketing resource for me and my businesses. He hosts an annual event called Genius Network (apply here), which  I attend every year to stay up to date in marketing, and to connect with other successful entrepreneurs. Here are a few of my favorite takeaways from his program.

3 ways to connect with your clients: 

  1. Send a thoughtful gift such as an autographed book or gift card. When connecting with your clients, ask them personal questions about their preferences, hobbies, and other causal topics.. When the time is right, send a gift based on what you learned about them Don’t just send a Starbucks card, send something that shows you really listened.  For example, If you know me, you know I love space. A few years ago, a salesperson sent me a small meteorite as a thank you gift. That was one of the most thoughtful and personal gifts I've ever received because it signaled to me that our relationship was personal, not just transactional. It should come as no surprise that Icontinue to do business with them to this day.
  2. Connect with them over the phone, send an email, or mail a thank you note. Staying in contact with your clients is critical to your success. I’ve found that mail can still be an incredibly effective way to be in touch with people that are important to your business. Earlier this year, I hosted an event for a group of Abundance 360 members. While I sent an email invitation, I also sent a written card to members inviting them to the event using a company called Addressable to help me “hack” time. They use a small “team” of robots to write and mail letters for you.
  3. Show in-person support by participating in one of  your client’s events, or visiting them  in their office environment. Attending a client-hosted event shows support for their business and is a great way to indicate mutual respect and admiration. It also signals your understanding that business relationships go both ways – that you don’t mind going out of the way for your client’s convenience.

If you’re interested in diving in deeper into these concepts, I recommend attending Joe’s Genius Network event November 2-4 in Phoenix, AZ. I’ll be there alongside speakers likeKeith Cunningham, Chris Voss and Barbara Annis. You can apply here.

Topics: Entrepreneurship Business Models automation marketing
15 min read

Abundance Insider: May 3rd, 2019

By Peter H. Diamandis on May 3, 2019

In this week's Abundance Insider: Pollution-eating artificial trees, AR contact lenses, and a "brain decoder" that turns thoughts into speech.

Cheers,
Peter, Marissa, Kelley, Greg, Bri, Jarom, Joseph, Derek, Jason, Claire, Max and Nora

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P.P.S. Want to learn more about exponential technologies and hone in on your MTP/ Moonshot? Abundance Digital includes 100+ hours of course work and video archives for entrepreneurs, like you. Keep up to date on exponential news and get feedback on your boldest ideas from an experienced, supportive community. Click here to learn more and sign up.

Bulleit Brings 3D Printing Tech To Tribeca For A New Whiskey Experience

What it is: Bulleit Frontier Whiskey is displaying what it calls a ‘3D printed experience’ at the Tribeca Film Festival. The display includes robotic arms that ‘print’ cocktails. Essentially, as you can see from the accompanying GIF, the robot places patterns of beads infused with different cocktail flavoring into the whiskey.

Why it's important: Experiential marketing frequently brings out the most engaging displays of exponential technology. This project by Bulleit Frontier Works is a prime example of corporate innovation and tech experimentation within the food and beverage industry. From augmented reality e-commerce to artificial intelligence-powered customer service, how can your company leverage the technologies we feature in this digest to tap into new customer bases and drive more value?  Share on Facebook

Spotted by Max Goldberg / Written by Max Goldberg 

Electric Car Price Tag Shrinks Along With Battery Cost

What it is: Thanks to the development of large-scale manufacturing in batteries and electric drivetrains, the cost of electric vehicles continues to drop, shortening the date for when analysts project EV’s will reach cost parity with internal combustion engines. Today, BloombergNEF projects that the crossover point is 2022, sooner than its projections of 2026 (in 2017) and 2024 (in 2018).

Why it's important: Demonetization will have dramatic positive effects for the proliferation of passenger EVs, the elimination of fossil fuels, and the feasibility of large-scale batteries for use cases such as shipping, construction and aircraft. This also highlights both the importance and difficulty in forecasting exponentials. Said Greg McDougal, CEO of Harbor Air Ltd, “we don’t want to be trying to get through the regulatory process after [electric aircraft] becomes economically viable, we want to do it now.”  Share on Facebook

Spotted by Marissa Brassfield / Written by Jason Goodwin 

Scientists Develop ‘Brain Decoder’ That Turns Brain Signals Into Speech

What it is: Termed the ‘brain decoder,’ a new UCSF-developed tool can convert brain signals into a computer simulation of the vocal tract. By first simulating the movement of a speaker’s lips, jaw, tongue and larynx on the basis of brain activity in cerebral speech centers, researchers can then generate speech through a synthesizer. As part of the study, five volunteering epilepsy patients were first set up with brain-implanted electrodes and proceeded to read aloud while researchers tracked brain activity in language production regions. A “virtual vocal tract” was then created for each participant, all feeding an algorithmic synthesizer to generate dramatically accurate audio. In the words of UCSF doctoral student Josh Chartier, “We were shocked when we first heard the results — we couldn’t believe our ears.”

Why it's important: A burgeoning example of brain-computer interfaces (BCI), this brain decoder and its soon-to-come successors pose extraordinary implications for speech-impaired individuals. Up until now, the best available speech synthesis technology has been constrained to eye-tracking devices or those that map residual facial muscle movements. Words are spelled out letter-by-letter, delivered at under one tenth the rate of natural speech. Now with the promise of a clinically viable device, anyone suffering from speech loss — whether as a result of ALS, cerebral palsy, multiple sclerosis or Parkinson’s — may soon gain a voice for seamless communication. What other BCI applications can you think of?  Share on Facebook

Spotted by John de Rivaz / Written by Claire Adair 

Scientists Share Results From NASA's Twins Study

What it is: NASA’s Twin Study entered into its final stages of integrative research in April, publishing a summary paper in Science explaining some of the key findings from the 10 research teams involved in the effort. The study — which compared the health of Scott and Mark Kelly during and after Scott’s yearlong stay in space — gives us a better understanding of the effects of space missions longer than six months. Unexpectedly, Scott experienced some significant changes in telomere dynamics, with more long telomeres post-flight than he had previously. Scott’s overall gene expression differed somewhat from Mark's during the flight, but reverted to baseline after returning to Earth; additionally, researchers found some indication of inflammation and thickening of the carotid arterial wall, which are suggestive of atherosclerosis that may not be reversible.

Why it's important: This research will guide NASA’s Human Research Program for years to come and give insights into the planning of longer missions on the ISS, the Moon, Mars and beyond. To the extent that telomere length is an indicator of longevity, space travel may not have the same negative impact on lifespan as one might expect. This study raises many questions about why telomeres grew longer, and whether these conditions could be replicated on Earth.  Share on Facebook

Spotted by David Ormesher / Written by Jason Goodwin and David Ormesher 

Toddler Skin Cells Spark Discovery Of 2 New Diseases

What it is: Researchers from Montreal’s Douglas Mental Health University Institute and CHU Sainte-Justine Research Center have newly identified the link between a mutation in epigenetic regulator ACTL6B and two neurological genetic diseases. Prior to their joining forces, the Douglas Institute’s Carl Ernst and his team had harvested skin cells from toddlers with inexplicable seizures and neurodevelopmental deficits. By ‘reprogramming’ the skin cells into induced pluripotent stem cells (iPSCs), the researchers were able to make neurons from the iPSCs, compare them to healthy neurons, and thereby discover an ACTL6B mutation implicated in irregular neuronal development. As a result, iPSCs and CRISPR have now accelerated the discovery of one key culprit in the incidence of epilepsy and neurodevelopmental problems, giving way to future research.

Why it's important: Less than 10 years ago, the cost of genome sequencing was 10 times what is today. CRISPR-Cas9 had not yet been adapted for genome editing, and the reprogramming of human cells to iPSCs had only just been pioneered. Today, all three have begun to play a pivotal role in discovering the origins of disease and developmental disorders. Beyond their newfound illumination of the mechanics of cellular development, iPSCs and CRISPR genome editing allow us to identify mutations at record speeds, experiment with genetic alterations and even one day prevent mutation-resulting diseases in the first place. Welcome to an age of biological self-mastery.  Share on Facebook

Spotted by Marissa Brassfield / Written by Claire Adair 

World’s First ‘BioSolar Leaf’ To Tackle Air Pollution In White City

What it is: Arborea, a startup spun out of Imperial College London, has created the world’s first “BioSolar Leaf,” a living structure capable of removing greenhouse gases and other pollutants from the air. At its core, the leaf is essentially a cultivation system for microalgae, diatoms and phytoplankton on large solar panel-like structures, which can be installed on land, buildings or other developments to improve surrounding air quality. Using the surface area of a single tree, the system can remove carbon dioxide and produce oxygen at a rate equivalent to 100 trees. The team also expects to harvest the biomass to extract additives for plant-based food products.

Why it's important: The most exciting developments in exponential technologies occur at the intersection of disciplines. As we saw last week with the creation of transparent wood, biology and materials science are converging to deliver solutions to some of our largest challenges in the areas of environmental health and food production.  Share on Facebook

Spotted by Marissa Brassfield / Written by Jason Goodwin 

DARPA: This Smart Contact Lens Could Give Soldiers Superpowers

What it is: Researchers at French engineering school IMT Atlantique have developed the first smart contact lens that includes a standalone, flexible microbattery. In this version of the prototype, the flexible battery can power a small LED for several hours. Impressively, near-term iterations of this small-scale device will be able to receive visual information wirelessly via radio signals. In the long term, these lenses are slated to form the backbone for next-generation augmented reality eyewear.

Why it's important: Eventually, smart lenses like these will have profound implications for industry (from manufacturing to healthcare) and everyday life. DARPA and other government agencies are particularly interested in how this smart contact lens breakthrough will help them augment soldiers’ operational capabilities. What new capabilities and ‘superpowers’ are you excited to access when smart contact lenses hit the consumer mainstream?  Share on Facebook

Spotted by Marissa Brassfield / Written by Max Goldberg 

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This email is a briefing of the week's most compelling, abundance-enabling tech developments, curated by Marissa Brassfield in preparation for Abundance 360. Read more about A360 below.

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