In September 2007, I was joined on stage by Larry Page, Buzz Aldrin, and the deputy administrator of NASA to announce a $30 million Google Lunar XPRIZE.

The challenge we set was for a private team to build and launch a vehicle that could fly and land on the Moon, send back photos and videos, rove half a kilometer, and send back more photos and videos.

Here is a throwback video to the announcement:

In late February 2019, twelve years later, SpaceIL launched its lunar-bound Beresheet spacecraft on top of a SpaceX Falcon 9.

Beresheet brought the XPRIZE logo with it into space, and snapped these two selfies, one during its translunar trajectory, and one on its way to the Moon’s surface: 

Image: (Right) A Beresheet selfie taken on its six-week journey from the Earth to the Moon. (Left) A Beresheet selfie taken a few kilometers above the Moon, just moments before the vehicle’s unplanned kinetic disassembly.

I traveled to Israel this past week to join the SpaceIL team in Beresheet mission control for this historic attempt. 

This blog is my reflection on the electrifying mission of the first private lunar spacecraft.

Why Did We Launch This Prize, and Why Did Google Fund It?

We created the Google Lunar XPRIZE to achieve two primary goals:

• To inspire the next generation of scientists, engineers, and innovators to take moonshots.

• To spur affordable access to the Moon and give space entrepreneurs a legitimate platform to develop long-term business models around lunar transportation.

Mission Accomplished

While the SpaceIL mission didn’t achieve a soft landing on the Lunar Surface, there is much to be proud of and to celebrate:

• The Hero’s Journey of the SpaceIL Team: Imagine three young entrepreneurs who passionately and naively set out to land a mission on the Moon. No funding and no hardware experience. They would go on to raise $100 million, and to build the Beresheet spacecraft with a team of fewer than 50 engineers.

• A Visionary Funder: We also celebrate the vision and passion of Morris Kahn, a South African-born, Israeli billionaire who was so moved by the passion of the SpaceIL Founders that he committed nearly $50 million to fund the hardware development and launch.

• The Impact on Children & Adults: Having spent the last week in Israel, I know that team SpaceIL and the Beresheet spacecraft were known by every schoolchild and on the lips of everyone in conversation. Everywhere I’ve traveled in Israel over the past week, people young and old congratulated the XPRIZE Foundation over and over again for inspiring this mission.

• Making History: The Beresheet spacecraft made history more than once on its exciting journey, including: (1) Being the first private company to orbit the Moon and touch the Moon’s surface; (2) Making Israel the seventh nation (behind the U.S., Russia, China, Japan, the European Space Agency, and India) to orbit the Moon, the fourth country to attempt a soft landing on the Moon, and the fourth country to touch the Moon’s surface.

Giving the $1M Moonshoot Award

MOONSHOTS ARE HARD. 

Taking moonshots is by definition difficult, and the outcome of SpaceIL’s mission goes to show that these world-changing prize competitions are far from easy to win. 

At the same time, space in particular is extremely hard… for now.

Ultimately, Anousheh Ansari (XPRIZE CEO) and I decided to give the team a $1 million 'Moonshot Award,' despite their “kinetic disassembly,” as an encouragement for them to continue the pursuit of their mission, and to launch Beresheet 2.0.

See the video announcement of our $1 Million Moonshot Award to SpaceIL!

And on the heels of my Tweet that announced the $1 million Moonshot award, the world responded with overwhelming support… 

If at first you don’t succeed… try, try again.

Space exploration and failure are intimately linked: nearly every nation and company to reach for the stars has first failed spectacularly at their direct objective.

In the 1950s, between the U.S. and Russia, it took 10 attempts before the first manmade probe (the Russian Luna 2) reached the Moon’s surface.

In recent years, SpaceX failed three times before they successfully launched their Falcon 1 rocket on their fourth attempt.

Yesterday I personally spoke to Morris Kahn, and was thrilled to hear his announcement on nationwide TV. 

“... In light of all of the support that I’ve got, from all over the world, and the wonderful messages of support and encouragement and excitement, I’ve decided that we are going to actually establish Beresheet Shtaim [Beresheet 2].

We are going to actually [build] a new spacecraft, we’re going to put it on the moon, and we’re going to complete the mission…” -- Morris Kahn

The team’s courageous persistence to the point of success is a powerful testament that will continue to inspire millions of children and innovators in Israel and across the globe.

Conclusion

Without a doubt, SpaceIL and Beresheet propelled the private space industry into a new era.

I am grateful to the SpaceIL team for their dedication and courage in pursuing the goal of the Lunar XPRIZE and connecting millions of children across the world to science, technology, engineering, and space.

I am proud that the XPRIZE Foundation is supporting Beresheet 2.0 with a $1 million award and can’t wait to see Beresheet 2.0 land on the Moon.

Join Me

(1) A360 Executive Mastermind: This is one of the key conversations I’ll be exploring at my Executive Mastermind group called Abundance 360. The program is highly selective, for 360 abundance- and exponentially minded CEOs (running $10M to $50B companies). If you’d like to be considered, apply here.

Share this with your friends, especially if they are interested in any of the areas outlined above. 

(2) Abundance-Digital Online Community: I’ve also created a Digital/Online community of bold, abundance-minded entrepreneurs called Abundance-Digital. Abundance-Digital is my ‘onramp’ for exponential entrepreneurs – those who want to get involved and play at a higher level. Click here to learn more.